Watch: TV show ‘Artbound’ puts artist Lauren Lee McCarthy and NFTs in the spotlight
Lauren Lee McCarthy, an associate professor of design media arts at the UCLA School of the Arts and Architecture, has focused most of her career as a media artist and educator boldly exploring how technology has become so interwoven into our lives and society and what that means.
With that track record, the renowned Southern California public broadcast show “Artbound” talked with McCarthy about her recent work with non-fungible tokens, more commonly known as NFTs. They work as public ledgers, using blockchain technology to track digital transactions, essentially ensuring that when a collector buys an NFT, they’re essentially acquiring a tamper-proof digital receipt. That also allows the artist to retain a percentage of the revenue each time their work is sold.
This post is an excerpt. Read the full article on the UCLA Newsroom website. Read more about Lauren Lee McCarthy.
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