Part of the Discourse: Barbara Kruger

Part of the Discourse: Barbara Kruger

UCLA Department of Art Professor and American conceptual/pop artist Barbara Kruger is best known for laying aggressively directive slogans over black-and-white photographs that she finds in magazines and other ephemera or over fields of red. Her work largely addresses cultural constructions of power, identity, and sexuality. As part of their year-long 21st anniversary, Art21 has created a special series of new films.


"While sharing her earliest influences and what led her to become an artist, Barbara Kruger explains the origins of her 2017 Performa commission, Untitled (Skate), a site-specific installation at Coleman Skatepark in New York City’s Lower East Side. Growing up in a working class family in Newark, New Jersey before landing a job as a designer for Condé Nast publications, Kruger considers how her design experience lent a fluency and directness to the development of her text-driven work.

“Money talks. Whose values?” says Kruger, quoting some of the panels installed in the skatepark. “These are just ideas in the air and questions that we ask sometimes—and questions that we don’t ask but should ask.”

Direct not just in its address of the viewer, but also in its active engagement with social and political events, Kruger’s work uses the visual language of advertising to critique the very messages it emulates. Her work asks viewers to closely consider how global topics like consumerism and power play a role in their daily lives. “Something to really think about is what makes us who we are in the world that we live in.” says the artist. “And how culture constructs and contains us.”

Featuring Untitled (Skate), a Performa commission for the Performa 17 Biennial installed at the Coleman Square Playground in New York City; works from the artist’s multiple solo exhibitions at Mary Boone Gallery; and FOREVER, a 2017 site-specific exhibition at Sprüth Magers Berlin, amongst others."— Art 21 Extended Play, Jan. 24, 2018

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This post originally appeared on the Art21 website.
Read more about Barbara Kruger here.


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