Alumna Jessica H. Hawthorne-Castro (B.A., Art ’01)
Alumna Jessica H. Hawthorne-Castro (BA, Art ’01) is the CEO of Hawthorne Direct.
"In this special guest feature, Jessica Hawthorne-Castro, explores the situation that with so much information at their fingertips, and a growing mandate to determine which metrics matter most (and then harness those metrics), are marketers still allowed to be creative in their campaign efforts? Or, has big data completely killed that aspect of marketing in its attempt to get down and dirty with the numbers at the expense of stretching creative limits and experimentation? Jessica is the CEO of Hawthorne Direct, a leading technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years. Throughout her tenure with Hawthorne Direct, she has fostered long-standing relationships with the company’s expansive base of diversified clients resulting from an unwavering commitment to unparalleled service. Prior to joining Hawthorne Direct, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor). Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University, with a double emphasis in Management and Marketing. She also holds a Cum Laude Bachelors degree from UCLA’s School of Arts and Architecture."— Daniel Gutierrez, Dec. 4
"In this special guest feature, Jessica Hawthorne-Castro, explores the situation that with so much information at their fingertips, and a growing mandate to determine which metrics matter most (and then harness those metrics), are marketers still allowed to be creative in their campaign efforts? Or, has big data completely killed that aspect of marketing in its attempt to get down and dirty with the numbers at the expense of stretching creative limits and experimentation? Jessica is the CEO of Hawthorne Direct, a leading technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years. Throughout her tenure with Hawthorne Direct, she has fostered long-standing relationships with the company’s expansive base of diversified clients resulting from an unwavering commitment to unparalleled service. Prior to joining Hawthorne Direct, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor). Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University, with a double emphasis in Management and Marketing. She also holds a Cum Laude Bachelors degree from UCLA’s School of Arts and Architecture."— Daniel Gutierrez, Dec. 4
