Frieze Los Angeles: Rolls-Royce Art By Refik Anadol Is A Dialogue On Human And Machine
Alum and Visiting Assistant Researcher Refik Anadol (Design Media Arts, MFA '14), works in the fields of site-specific public art and live audio/visual performance with an immersive installation approach, particularly his works explore the space among digital and physical entities by creating a hybrid relationship between architecture and media arts.
"Media artist Refik Anadol is using data from the color of every Rolls-Royce motor car built in the last decade to create an LED canvas to explore the challenges and the possibilities we face in the digital age. Presented during Frieze Los Angeles, “Art of Perfection: Data Painting” is the latest commission in the Rolls-Royce “Muse” program, the initiative designed to help advance the medium of the moving image, explore materials and support arts and ideas.
LA-based media artist Refik Anadol. ROLLS-ROYCE Anadol has produced an richly-textures LED canvas of sorts, conveying a painting formed from data captured at the Rolls-Royce surface finish center in Goodwood, UK, where the cars are painted. The data relates to the color reference of each car, as well as the information generated by the robotic movement required to apply the exact surface finish to each vehicle. Finally, the custom visuals created for this work have been precisely designed to complement the canvas and surrounding space.
Anadol is concerned with the challenges and the possibilities we face in the digital age. His is a study of what it means to be a human in the age of machine intelligence. The artist explores how the perception and experience of time and space are radically changing now that machines dominate our everyday lives.
I’m interested to know how he sees his artwork responding to this. “What’s happening to humanity is unstoppable and extremely fast,” he tells me, “so are the changes in life and ramifications of technology. The art I’m trying to explore, and let people of any age, any background and culture perceive, are these new future narratives,” he says, adding that these offer a critique as well as hope. He explains: “These experiences may inspire someone to look for the technology, to ask for the questions, but also, they can meditate, or just enjoy time and space."— Nargess Banks, Feb. 14, 2020
This post is an excerpt. Read the full article on the Forbes website.
Read more about Refik Anadol.
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