California Artist Creates Billboards Covered with the Views That They’re Blocking
Art Department Professor Jennifer Bolande Exhibits Installation at Desert X
“People really seem to like the finished product,” she tells PEOPLE, “but I’m wishing now that the speed limit was a bit slower on that road so that everyone would have more than a few seconds to think about what they’re seeing. I’m hoping that my photographs will draw attention to the current moment, no matter how fleeting.”
"Jennifer Bolande always thought it was bizarre to suddenly see an enormous slot machine or a house-sized basket of shrimp on highway billboards as she drove from her home in Los Angeles to her getaway cottage in Joshua Tree, California.So when the UCLA art professor, sculptor and photographer was asked by the DesertX art project last year to come up with a desert artwork for a temporary display in the Coachella Valley, she immediately flashed on the billboards that blocked her view of the mountains along the Gene Autry Trail near Vista Chino.
She decided it was the perfect place to snap pictures of the mountains, rent space on several billboards and replace advertisements with blown-up photographs of the views that they blocked."— Cathy Free, Apr. 4, 2017
Read the full article at the People website.