A New Home for Pace Gallery in Palo Alto
Pace is a New York City based art gallery with additional locations in London, Beijing, Hong Kong, and Paris. Pace does not currently have a location in Los Angeles.
For the last two years, the Pace gallery has used a former Tesla showroom in Menlo Park, Calif., to showcase technology-driven or innovation-heavy installations in what they called a “pop-up gallery.” Exhibitions have featured work by Alexander Calder, Tara Donovan and the Japanese group teamLab.
Now, with that building slated for demolition in 2017, Pace is extending its bid for Silicon Valley clients by opening on April 27 in a much smaller — but more permanent — gallery space nearby in downtown Palo Alto.
“It was time to fish or cut bait,” said Marc Glimcher, president of Pace worldwide, which has branches in New York, London, Hong Kong and Beijing. “You can’t do a pop-up forever,” he said.
He said the choice of Palo Alto is “not about that whole internationalist plan of opening your gallery in every major city, which we certainly have been part of,” but about “trying to do something we don’t already do and reach a new community that is not being served right now.”
— Jori Finkel, Feb. 24
Read the full article at the New York Times website.